It gives us great pleasure to announce once again that our brand Indomie has topped Nigeria’s most chosen brands in the Kantar Worldpanel’s Brand Footprint ranking for 2018.
Kantar Worldpanel is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group the Data Investment management Division of WPP.
Josep Montserrat, Global CEO of Kantar Worldpanel, says: This year’s Brand Footprint builds on the simple rule that growth is all about penetration, and demonstrates how brands like Indomie have grown against a challenging economic backdrop.
In the Nigeria top 10 category Indomie came 1st ahead of brands such as Maggi, Cowbell, Peak, Milo, klin, Golden penny, Onga and Dano.
Indomie is also currently ranked 8th in the world (Global FMCG Brands).
At well attended award ceremony yesterday Thursday 6thSeptember 2018 in Lagos Nigeria, our COO Marketing – Girish Sharma said “coming 1st amongst other big brands is a very significant honor as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control; dependability and reliability that ultimately add up to great value,”
“Dufil will continue to deliver the best products consumers have come to know us for over the years.”