Indomie is the Market Leader in the noodles industry in Nigeria. We have been feeding households since 1988 and impacting the lives of Nigerians from various walks of lives. Without a doubt, Indomie is fast replacing the term “noodles” in Nigeria.
The brand has grown to be considered synonymous with quality, taste, and value. The range of products Indomie offers command a substantial degree of brand loyalty and enviable “top of mind’ status amongst its consumers.
Vision: To continue to be the most trusted food brand, leading the instant noodles category.
As a household name in Nigeria, we also wanted to stamp our authority as every kid’s favorite brand so we decided to identify with something they all love- SUPERHEROES!!
This led to the birth of the INDOMITABLES, five Indomie superheroes ( BIGBOY, SWIFTY, STRETCHY,VISION & TWEENY) with amazing superpowers that match all the different nutrients kids get from Indomie noodles. The first and most popular Indomitable is BIGBOY– he is the epitome of strength, courage and invincibility. The next indomitable is the female superhero SWIFTY, and she has the power of speed and agility. STRETCHY is flexible and embodies the natural ability to take on any shape or form. VISION has Ultra super sights and releases laser through his eyes while TWEENY has the power of invisibility. She can pass through any body of “matter” effortlessly. These five indomitables were created to inspire kids to achieve greatness and be superheroes in their everyday life.