Indomie opens 1st Indomitables Heroes’ store in Lagos
Indomie Instant Noodles, creators of Indomie Fan Club, a kids’ engagement initiative of the foremost instant noodles brand in Nigeria and The Indomitables characters, has opened its first Heroes’ store in the heart of Lagos.
Located at Ikeja City Mall (ICM), one of the most popular shopping and entertainment centres in Lagos, the store will become a touch point for the brands’ community by providing creative and exciting Indomitables heroes experiences through various merchandise materials and immersive play experiences. The store features kid-chic designs, innovative displays and consumer eco-friendly merchandise that deliver an engaging, entertaining and exciting experience for children.
Speaking during the launch event, the National Coordinator, Indomie Fan Club (IFC), Faith Joshua said, “We are excited to open our first store in Lagos. This store was birthed out of our children’s craving for more, which allows us to bring creative and exciting Indomitables heroes experience to even more children. The store features engaging digital experiences in a unique physical space that will inspire children, parents and fans to fully explore the Indomitables heroes’ experience. Children and families will be able to be inspired and experience first-hand the creativity and imagination that goes into Indomitables character merchandise building; all available in the store at any given time.”
The Indomitables heroes store creates a strong bond with the brand giving every child the opportunity to look cool like their favourite Indomitable superheroes via various merchandising goods which includes; t-shirts, school bags, sunglasses, pencil cases, face caps, etc. The store also has Indomitables superhero stickers which can be used to customise any surface and turn it into a certified Indomitables heroes brand.
The IFC coordinator added that “Our Indomitables Heroes’ store is a great tool for kids to experience our characters first hand and enjoy a memorable connection. The new store in ICM is unique, and we look forward to offering visitors a truly awesome Indomitables shopping experience.”
“At Indomitables Heroes’ store, we will continue to inspire through our super heroes merchandise materials by consistently delivering on our promise of child engagement initiatives.” She also revealed that more of the stores will be commissioned across the country soon in order to take the experience closer to more children in the country.