Dufil Prima Foods, makers of Indomie Instant noodles, has introduced its new line extension, Indomie Relish, into the Port Harcourt market.
The city went agog as excited consumers trooped to Port Harcourt Mall on Azikiwe road in the city to have a taste of the chicken and seafood flavours of beautifully packaged Indomie Relish.
Since the introduction of Indomie Relish, Dufil Prima Foods has left no stone unturned in making the product available to its teeming consumers across the country. Hence, the launch of the brand in Port Harcourt, after its earlier launches in Lagos and Abuja.
Indomie Relish offers a complete meal experience with real chicken and sausage chunks in the chicken flavour packs and real fish chunks and fish powder in the seafood flavour packs. It provides all ingredients that makes a meal complete like tomato and onion sauce, dried pepper, seasoning powder and oil.
For the consumer seeking a wholesome and satisfying meal experience, Indomie Relish is Indomie’s answer to this yearning as it provides a complete, balanced and satisfying savoury experience.
Speaking during the launch in Port Harcourt, the Product Manager, Indomie Relish, Ginny Tewatia, revealed that no chemical was added to preserve the real chicken, fish and hot dog chunks contained in the two flavours of Indomie Relish. Tewatia said: “Indomie stands for providing products with highest quality and Indomie Relish has stood firm on this guiding principle. Real meat used in Indomie RELISH lasts longer because of technology called “Freeze Drying” and not by adding preservatives and chemicals. It’s a process by which moisture is reduced by freezing the meat at extremely low temperature and removing the frozen moisture from the meat. Low temperature freezing reduces the bacteria and moisture thereby increasing the shelf life. When the water is added to the meat, it regains original texture and taste because there are no additional artificial additives added to it. We did this to give consumers the fresh taste of chicken and hotdog or seafood, depending on their preferences.”
The high points of the launch were the dry and wet samplings of the brand. At the wet sampling stand, consumers received two plates of cooked Indomie Relish, consisting of chicken flavour and the seafood flavour. Other participants, however, received uncooked Indomie Relish packs at the dry sampling stand, where the consumers completed some very entertaining tasks, which qualified them to win “Indomie Relish: The Complete One”, various prizes which will make every experience in their life, A Complete Experience.
Many of the consumers who spoke during the launch said they love Indomie Relish. A student of the University of Port Harcourt (UNIPORT), Miss Sherry Momodu, said she loves Indomie Relish because it has what one needs to make a complete meal and the packaging looks very classy and appealing. Momodu said: “As a student, I love Indomie Relish because each pack contains what I need to have garnished Indomie. With Indomie Relish, I do not need to worry about what to embellish my Indomie noodles with. It’s tasty and nutritious both”.