Dufil Prima Foods Plc, makers of the iconic noodles brand – Indomie Instant Noodles says it is prioritising corporate product sampling for its new line extension – Indomie Relish.
This was revealed recently during the out of store product sampling exercise at some corporate organisations in Lagos in a bid to make Indomie Relish more attractive to corporate consumers. The targeted product sampling team visited various corporate offices such as banks, insurance offices, finance and telecommunication offices etc.
Speaking on the sampling, the Brand Manager, Indomie Relish, Ginny Tewatia revealed that the goal of the exercise wasto use the opportunity to introduce the new Indomie Relish product to its corporate consumers, elicit their opinion on the product and also to engage them on best ways to prepare the Indomie Relish to have the complete meal experience of the product with all the necessary ingredients available in each pack.
“We believe that sampling is one of the best ways to help our target consumers better understand our product. Consumers are bombarded with various product messages through various mediums of communications, but until a consumer tries out a product and has their own experience with it, they won’t know if they like the way it tastes, smells or makes them feel. And this is what we intend to achieve with the sampling.”
“We are undertaking this to ensure our product gets the right type of attention and loyalty from our core consumers. It is our belief that the out of store product sampling will generate immediate sales, increase brand recognition and endorsement from of our targeted consumers.”
Also speaking on the sampling, Miss Oriola Oluwadarasimi, Digital Marketing Executive, Dufil Prima Foods Plc said the exercise is a way of creating excitement around the new product line by placing a physical product in customers’ hands.
According to her, “This is important because considering the economic situation, many consumers are not willing to spend their hard earned money on new products without foreknowledge of the product quality’s ability to meet their expected need. Hence, they rely on that trial experience to make their informed decisions.”
Commenting on the feedback from the product, Darasimi added that so far, the response have been impressive. Eighty one percent of consumers so far sampled said they would try the new Indomie Relish product after receiving a sample. “Consumers expressed that the samples given to them has provided the actual experience of the product as they don’t have to risk any investment to make a purchase”, she said.
The Chairman, Lagos Mainland Local Government, Honourable Omolola Rasheedat Essien who was sampled at the local government secretariat commended Indomie for the new product. According to her, “This is a good product from Indomie. I can tell you confidently that the Indomie Relish has won a new consumer and a referral partner.”
Also commenting on the product, Tolu Fadipe, a Business Services Manager, at one of the commercial banks visited said, “This noodles is a complete one for me as the accompanied ingredients will save me the stress of procuring additional spices to garnish my noodles.”
Indomie Relish offers a complete meal experience with real fish chunks and fish powder in the seafood flavour packs. It provides all ingredients that makes a meal complete like tomato and onion sauce, dried pepper, seasoning powder and oil.
At the wet sampling stand, each person was treated to a bowl of the Indomie Relish Sea Foods flavour.