This campaign branched out of myindomiemystyle; speaking to consumers that they have their style of preparing Indomie noodles and this includes the array of ingredients that various individuals like to add to their recipe.
In this campaign, we announced on social media for individuals to creatively remix our TVC song and add a visual to it.
Having received hundreds of entries from participants of this campaign, we announced the winners yesterday as shortlisted participants were invited to the finale to meet with the judges and fellow contestants. The event took place in the corporate office, Dufil Prima, Eric Moore Surulere.
Also, celebrity judges Sound Sultan and Vector were in attendance as they scored each entry based on originality, creativity and keyword match. Together with the judges was Mr. Tope Asiwaju, Group PR Manager. He also scored participants based on the above-mentioned rationale.
Having critically scored all entries, winners were announced. Below are the cash prize list:
1st – N1,000,000
2nd – N500,000
3rd – N200,000
26 others left with N50,000 each.
Below are images from the event:
